The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events Specialist
TBD
6 months, online
4-6 hours per week
Our participants tell us that taking this program together with their colleagues helps to share common language and accelerate impact.
We hope you find the same. Special pricing is available for groups.
The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events SpecialistApply today and avail tuition assistance of US$250. Use code DIP250TA during payment.
The course includes live Q&A with David Rogers, Faculty of Executive Education, Columbia Business School
The Postgraduate Diploma in Digital Marketing Strategies (E-Learning), in collaboration with Columbia Business School Executive Education, allows participants to explore impactful digital business models, principles, and frameworks. Participants will also learn how digital marketing strategies can be effectively leveraged to attract, engage with, and acquire customers across an array of digital channels.
The average Teacher-Student ratio in the program is 1:300.
of marketers say their biggest driver in personalization is to deliver a better customer experience.
of companies either have a digital transformation strategy in place or are working on one.
of CEOs say digital improvements have led to increased revenue.
Video Lectures
Assignments
Discussions
Case Studies
Simulations
Capstone Project
How did Khan Academy build a whole new business model by understanding customer needs?
How is Walmart using customer behavior research to rethink its in-store mobile app?
How did Apple become one of the most profitable public companies in the world?
How did Netflix analyze consumer preferences and drive recommendations to disrupt the traditional movie-watching experience?
How did Google maneuver Apple's disruptive business model?
Did you know that the most effective Doritos Super Bowl ads are made by consumers?
Bullying your customers doesn’t work. Skoda learned this the hard way.
How Coca-Cola Australia saw a 7 percent increase in sales by creating a personalized experience around their brand?
The SEM simulation will give you the opportunity to run an advertising campaign with a limited budget, improve your SEM efforts, optimize your landing pages, master the art of email campaigns, and identify key performance indicators to successfully launch your digital strategy:
The Social Media simulation will provide you exposure to social media marketing by mimicking the real-world social media advertising buying experience of Facebook, Twitter, Instagram, Pinterest, LinkedIn, and YouTube:
Upon successful completion of the program, participants will be awarded a verified digital certificate by Emeritus Institute of Management, in collaboration with Columbia Business School Executive Education.
Download BrochureOn successful completion of this program, join a community of learners on the Emeritus Network. The Emeritus Network is your platform to connect to a global network of individuals. Benefits of the Emeritus Network include:
Applicants must be at least 21 years of age and will be required to submit:
ENGLISH LANGUAGE PROFICIENCY REQUIREMENT
All candidates who have received their bachelor’s or other degree or diploma from an education institution where English is NOT the primary language of instruction are required to demonstrate English language proficiency through ANY ONE of the following methods