Khan Academy
How did Khan Academy build a whole new business model by understanding customer needs?
EXECUTIVE EDUCATION
EXECUTIVE EDUCATION
◉ Strategies ◉ Platforms ◉ Tools
May 20, 2021
9 months, online
4-6 hours per week
Special pricing up to 20% discount is available if you enroll with your colleagues. Please send an email to group-enrollments@emeritus.org for more information.
Apply before April 20, 2021 and avail an early bird tuition assistance of US$400. Use code DIP400EBTA during payment.
The course includes live Q&A with David Rogers, Faculty of Executive Education, Columbia Business School
Whether you are an experienced industry professional or are transitioning to a new field or endeavor, having the knowledge you need to guide your business through the process of digital transformation is key. This knowledge includes strategically shifting your approach toward your customers and competition, identifying valuable data to drive your decision-making, and implementing innovative and effective strategies. Our students come from an array of business sectors, ranging from banking and finance to IT services and products to consulting and more.
This nine-month online program offers a variety of robust resources for you to learn from, including video lectures, simulations, business models, case studies, and the digital strategies that have guided some of the most successful companies of today.
Spending for marketing automation tools is expected to reach $25.1 billion annually by 2023.
of companies either have a digital transformation strategy in place or are working on one.
of companies regard digital transformation important for their business strategy.
310 Video Lectures
29 Assignments
24 Discussions
10 Live Online Teaching Sessions
8 Case Studies
2 Simulations
1 Capstone Project
In the capstone assignment, learners will have the opportunity to work in a group on a digital business challenge or idea decided by them. They will apply all the strategies and frameworks that they learn in the diploma.
— Gregory Allen, IT Director EMEA at Reliance Worldwide Corporation
— Rola Khoury, Services Integration Lead, IBM
— Einas Khairy, Qatar Tourism Authority
Read about our participants' learning experience on LinkedIn
(These are LinkedIn posts & will require you to log in to LinkedIn to see them).
How did Khan Academy build a whole new business model by understanding customer needs?
How is Walmart using customer behavior research to rethink its in-store mobile app?
How did Apple become one of the most profitable public companies in the world?
How did Netflix disrupt the traditional movie-watching experience by analyzing consumer behavior and preferences to drive recommendations?
How did Google maneuver Apple's disruptive business model?
To what extent should Intuit pursue platform strategies for Quick Books—its small business accounting software?
Did you know that the Doritos Super Bowl ads are made by consumers? And that they are the most talked about and the most effective?
Bullying your customers doesn’t work. Skoda learned this the hard way.
How British Airways used customer data to leverage it as a core asset to drive more value for its business?
Other Industry Examples Include: Microsoft HealthVault, The New York Times, Makarov, Tesla, Warby Parker, Wren Kitchens, Coca Cola, Nokia, SAP.
Director, Master of Engineering Management Program, Dartmouth College Professor of Engineering, Thayer School of Engineering, Dartmouth College
Faculty of Executive Education, Columbia Business School
The SEM simulation will give you the opportunity to run an advertising campaign with a limited budget, improve your SEM efforts, optimize your landing pages, master the art of email campaigns, and identify key performance indicators to successfully launch your digital strategy:
The Social Media simulation will provide you exposure to social media marketing by mimicking the real-world social media advertising buying experience of Facebook, Twitter, Instagram, Pinterest, LinkedIn, and YouTube:
Upon successful completion of the program, participants will be awarded a verified digital certificate by Emeritus Institute of Management, in collaboration with MIT Sloan & Columbia Business School Executive Education.
Download BrochureParticipants in the online PG Diploma in Digital Business program have been employees of companies including:
On successful completion of this program, join a community of learners on the Emeritus Network. The Emeritus Network is your platform to connect to a global network of individuals. Benefits of the Emeritus Network include:
Flexible payment options available.