The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events Specialist
15 cohorts & over 2500 students enrolled
9 months, online
4-6 hours per week
US$3,000 US$50 application fee
Our participants tell us that taking this program together with their colleagues helps to share common language and accelerate impact.
We hope you find the same. Special pricing is available for groups.
The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events SpecialistBased on the information you provided, your team is eligible for a special discount, for Postgraduate Diploma in Digital Business starting on June 30, 2022 .
We’ve sent you an email with enrollment next steps. If you’re ready to enroll now, click the button below.
Have questions? Email us at group-enrollments@emeritus.org.
The course includes live Q&A with David Rogers, Faculty of Executive Education, Columbia Business School
Throughout the 21st-century, business leaders have witnessed an unprecedented surge in e-commerce and accelerated digital transformation and technologies. These technologies enable companies with faster and more sophisticated ways of delivering value to their customers while operating in a crowded marketplace, from banking and finance to IT services and products to consulting and beyond. But to navigate the digital space successfully, businesses must shift their strategic thinking, including how they interact with customers, interpret data, and innovate to stay ahead of the competition.
The Postgraduate Diploma in Digital Business (E-Learning), in collaboration with MIT Sloan and Columbia Business School Executive Education, can provide you with the skills you need to successfully transform your business to function in the digital age, whether you are looking to grow within your current industry role or are making a career transition.
The average Teacher-Student ratio in the program is 1:300.
of executives say that new business opportunities have emerged as their companies make digital transformations.
of business leaders will leverage digital platforms to adapt to new markets and industries by 2025.
of practitioners have observed a surge in existing customers using digital channels.
310 Video Lectures
29 Assignments
24 Discussions
10 Live Online Teaching Sessions
8 Case Studies
2 Simulations
1 Capstone Project
Take a look at the five domains of digital transformation and seven principles of experimentation; leverage core customer behaviors for personalization; identify market opportunities for competitive differentiation; develop an innovative, sustainable disruptive business model; understand the importance of A/B testing marketing collateral; and how to use big data to create value.
Develop strategies to effectively launch, grow, and govern your digital platform; leverage open innovation for optimized value capture; and apply platform strategies to create network effects and gain a sustainable competitive advantage.
Get a step-by-step guide to structuring a digital marketing plan, explore David Roger's five strategies for customer networks, master the latest social media best practices, and learn how to accurately analyze and measure marketing ROI.
In the capstone assignment, learners will have the opportunity to work in a group on a digital business challenge or idea decided by them. They will apply all the strategies and frameworks that they learn in the diploma.
— Robert Steenekamp, Divisional Executive: Client Coverage at Nedbank Corporate and Investment Banking, South Africa
— Kurien Varughese, Consultant - IT Development at Burgan Bank, Kuwait
— Mar Ortega, Global Tender Excellence Director at Merck Group, Germany
Read about our participants' learning experience on LinkedIn
(These are LinkedIn posts & will require you to log in to LinkedIn to see them).
How did Khan Academy build a whole new business model by understanding customer needs?
How is Walmart using customer behavior research to rethink its in-store mobile app?
How did Apple become one of the most profitable public companies in the world?
How did Netflix disrupt the traditional movie-watching experience by analyzing consumer behavior preferences to drive recommendations?
How did Google maneuver Apple's disruptive business model?
To what extent should Intuit pursue platform strategies for Quick Books—its small business accounting software?
Did you know that the Doritos Super Bowl ads are made by consumers? And that they are the most talked about and the most effective?
Bullying your customers doesn’t work. Skoda learned this the hard way.
How British Airways used customer data to leverage it as a core asset to drive more value for its business?
Other examples include: Microsoft HealthVault, The New York Times, Makarov, Tesla, Warby Parker, Wren Kitchens, Coca Cola, Nokia, SAP.
Geoffrey Parker
David Rogers
The SEM simulation will give you the opportunity to run an advertising campaign with a limited budget, improve your SEM efforts, optimize your landing pages, master the art of email campaigns, and identify key performance indicators to successfully launch your digital strategy:
The Social Media Simulation will provide you exposure to social media marketing by mimicking the real-world advertising buying experience of Facebook, Twitter, Instagram, Pinterest, LinkedIn, and YouTube:
Upon successful completion of the program, you will be awarded a certificate by Emeritus, in collaboration with MIT Sloan and Columbia Business School Executive Education.
Download BrochureApplicants must be at least 21 years of age and will be required to submit:
ENGLISH LANGUAGE PROFICIENCY REQUIREMENT
All candidates who have received their bachelor’s or other degree or diploma from an education institution where English is NOT the primary language of instruction are required to demonstrate English language proficiency through ANY ONE of the following methods
Flexible payment options available.