Postgraduate Diploma in Digital Business (E-Learning)

15 cohorts & over 2500 students enrolled

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Course Dates

STARTS ON

December 15, 2021

Course Duration

DURATION

9 months, online
4-6 hours per week

Course Duration

PROGRAM FEE

US$3,000 US$50 application fee

Course Information Flexible payment available

Apply before November 26, 2021 and avail an early bird tuition assistance of US$400. Use code DIP400EBTA during payment.

In collaboration with

In collaboration with MIT Sloan & Columbia Business School

The course includes live Q&A with David Rogers, Faculty of Executive Education, Columbia Business School

Why Enroll for PG Diploma in Digital Business (E-Learning)?

Whether you are an experienced industry professional or are transitioning to a new field or endeavor, having the knowledge you need to guide your business through the process of digital transformation is key. This knowledge includes strategically shifting your approach toward your customers and competition, identifying valuable data to drive your decision-making, and implementing innovative and effective strategies.

The average Teacher-Student ratio in the program is 1:300.

25.1 Bn

Spending for marketing automation tools is expected to reach $25.1 billion annually by 2023.

SOURCE: Forrester

70%

of companies either have a digital transformation strategy in place or are working on one.

SOURCE: Zdnet

90%

of companies regard digital transformation important for their business strategy.

SOURCE: IDT-Survey

What will this program do for you?

  • Innovate strategies to adapt and streamline operations in the digital age.
  • Develop advanced skills in digital business and marketing.
  • Understand and evaluate digital business models.
  • Boost your Digital Quotient and lead your organization.
  • Understand the foundation and tools of digital marketing and strategy.
  • Translate the Lean Start-Up to Large-Scale Innovative Enterprise.
  • Prepare for the near future of marketing.

Your Learning Journey

310 Video Lectures

310 Video Lectures

29 Assignments

29 Assignments

24 Discussions

24 Discussions

10 Live Online Teaching Sessions

10 Live Online Teaching Sessions

8 Case Studies

8 Case Studies

2 Simulations

2 Simulations

1 Capstone Project

1 Capstone Project

Syllabus

    • The Five Domains of Digital Transformation - A Holistic Framework
    • From Mass Marketing to Customer Networks and New Path to Purchase
    • Five Core Behaviors of Customers in the Digital World
    • Platform overview
    • Coopetition, Dis/intermediation, and Asymmetric Competitors
    • Building Data as a Strategic Asset for Your Business
    • Big Data at Work: New Data, New Tools, and Templates of Value
    • Innovation Through Experimentation: AB Test and Minimum Viable Products
    • Translating the Lean Startup to Enterprise Scale Innovation
    • Adapting Your Value Proposition
    • Mastering Disruptive Business Models
    • Surviving Disruption: Six Incumbent Responses to a Disruptive Challenger
    • Leadership and the Customer Value Imperative
    • Digital Transformation: From Products to Platforms; Network Effects
    • Digital Transformation Concepts: Markets, Environment, and Structure
    • Designing Your Digital Business Model for Success
    • Launching and Growing a Digital Platform
    • Leveraging Open Innovation
    • Governing Your Digital Platform
    • Strategy and Competition in the Digital Age
    • Digital Advertising Mix - Key Channels and Principles
    • The Five-Step Process of Planning and Executing Your Digital Marketing Strategy (Overview)
    • Access Strategy
    • Engage Strategy
    • Customize Strategy
    • Connect Strategy
    • Collaborate Strategy
    • Making Digital Matter - Metrics, ROI, and Agile Modeling
    • Lessons from Brand Failures in Social Media [Optional]
    • Best Practices from Brands on Social Networks
    • Organizational Challenges and Six Faces of the Near Future of Marketing [Optional]
    • In the capstone assignment, learners will have the opportunity to work in a group on a digital business challenge or idea decided by them. They will apply all the strategies and frameworks that they learn in the diploma.

Participant Speak

Robert Steenekamp

"I have learned concepts which I was not familiar with, the word of digital being rich and full of excitement, creating massive scope for businesses to grow."

— Robert Steenekamp, Divisional Executive: Client Coverage at Nedbank Corporate and Investment Banking, South Africa

Kurien Varughese

"The knowledge that I acquired in this diploma has enriched my knowledge in digital business and I was able to support my organization in its digital initiatives."

— Kurien Varughese, Consultant - IT Development at Burgan Bank, Kuwait

Mar Ortega

"I would like to express my deep gratitude to Professor David Rogers for making us to "stop thinking about the bee and focus on the hive". I am also very thankful to Geoffrey Parker, for his extraordinary work in Platform Business Models."

— Mar Ortega, Global Tender Excellence Director at Merck Group, Germany

Gregory Allen

"Thanks for the wonderful course and for the friends I made. It has helped refocus my efforts on life long learning."

— Gregory Allen, IT Director EMEA at Reliance Worldwide Corporation

Rola Khoury

"The capstone project was a great learning experience. I will be able to advise start-ups based on my learnings."

— Rola Khoury, Services Integration Lead, IBM

Einas Khairy

"I am a strategy expert, but the simulation exposed me to practical experiences, and helped me become a hands-on strategist."

— Einas Khairy, Qatar Tourism Authority

Read about our participants' learning experience on LinkedIn

(These are LinkedIn posts & will require you to log in to LinkedIn to see them).

Certifications Included in the Program:

  • Google Analytics for Beginners Certification
  • Google Adwords
  • Hubspot Content Marketing Certification
  • HubSpot Social Media Certification

Industry Examples

Khan Academy

Khan Academy

Explore how Khan Academy leveraged customer needs to design a whole new business model.

Walmart

Walmart

See how Walmart applied customer behavior research to rethink its in-store mobile app.

Apple

Apple

Examine the trajectory of one of the most profitable public companies in the world.

Netflix

Netflix

Learn how Netflix disrupted the traditional movie-watching experience.

Google

Google

Discover how Google split Apple's disruptive business model.

Doritos

Doritos

Explore the success behind consumer-made Doritos Super Bowl ads.

Other Industry Examples Include: Intuit, Skoda, British Airways, Microsoft HealthVault, The New York Times, Makarov, Tesla, Warby Parker, Wren Kitchens, Coca Cola, Nokia, SAP.

Program Faculty

Faculty Member Geoffrey Parker

Geoffrey Parker

Director, Master of Engineering Management Program, Dartmouth College Professor of Engineering, Thayer School of Engineering, Dartmouth College

Geoffrey Parker is a Professor of Engineering and Director for the Masters of Engineering Management Program at Dartmouth's Thayer School of Engineering. He is a research fellow and visiting scholar at MIT’s Initiative for the Digital Economy. His work focuses on distributed innovation, energy markets, and the economics of information.

Faculty Member David Rogers

David Rogers

Faculty of Executive Education, Columbia Business School

David Rogers advises global companies such as Google, GE, Toyota, Visa, China Eastern Airlines, Kohler, and Macmillan on digital strategy. He has led strategic workshops for executives at hundreds of companies in 64 countries and is the founder of the BRITE (brands, innovation, and technology) conference.

Learn With Simulations

The SEM simulation gives you the opportunity to run an advertising campaign:

  • Learn to write and test targeted ads to help increase conversions.
  • Perform strategic keyword research using data from Google® Keyword Planner Tool.
  • Create high-converting landing pages that optimize performance and drive web traffic.
  • Measure and improve key performance indicators.
  • Master the best practices and metrics behind successful email marketing campaigns.
SEM simulation

The Social Media simulation mimics the real-world buying experience for ads across Facebook, Twitter, Instagram, Pinterest, LinkedIn, and YouTube:

  • Learn to perform demographic targeting to identify the best content for each platform.
  • Identify social media content promotion strategies, such as earned, owned, and paid social media marketing.
  • Maximize your advertising budget by learning how to place competitive bids schedule content.
Social Media simulation

Certificate

Example image of certificate that will be awarded after successful completion of this program

Certificate

Upon successful completion of the program, you will be awarded a certificate by Emeritus, in collaboration with MIT Sloan and Columbia Business School Executive Education.

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Representative Companies

Participants in the online PG Diploma in Digital Business (E-Learning) program have been employees of companies including:

  • Tata Consultancy Services
  • IBM
  • Standard Chartered Bank
  • Unilever
  • Honeywell
  • Johnson & Johnson
  • Adidas
  • Merck
  • Coty
  • Accenture
  • Mastercard
  • Philip Morris International
  • Schlumberger
  • The Coca Cola Company
  • KPMG
  • Cognizant
  • Ericsson
  • Infosys Limited
  • General Electric
  • Borealis AG
  • Syngenta

Emeritus Network Benefits

On successful completion of this program, join a community of learners on the Emeritus Network. The Emeritus Network is your platform to connect to a global network of individuals. Benefits of the Emeritus Network include:

  • Tuition Assistance
  • Global network that includes over 400 CEOs, presidents, vice presidents, directors, founders, and managing directors
  • Start-up corner to help connect, collaborate, raise capital, invest, or identify talent

Pre-admission Requirements

Applicants must be at least 21 years of age and will be required to submit:

  • A completed application form
  • Minimal educational requirement of a Bachelor Degree certificate or official transcript in any discipline
  • An updated CV/resume

ENGLISH LANGUAGE PROFICIENCY REQUIREMENT

All candidates who have received their bachelor’s or other degree or diploma from an education institution where English is NOT the primary language of instruction are required to demonstrate English language proficiency through ANY ONE of the following methods

  • Obtain a TOEFL minimum score of 550 for the paper based test or its equivalent
  • Obtain an IELTS minimum score of 6.0
  • Obtain a Pearson Versant Test minimum score of 59
  • Obtain a Certificate of Completion for a Certificate course offered by Emeritus
  • Submit a document which shows that the candidate has, for the last 24 months or more, worked in ANY ONE of these countries: Antigua and Barbuda, Australia, The Bahamas, Barbados, Belize, Canada, Dominica, Grenada, Guyana, India, Ireland, Jamaica, New Zealand, Singapore, South Africa, St Kitts and Nevis, St Lucia, St Vincent and the Grenadines, Trinidad and Tobago, United Kingdom, United States of America
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Early registrations are encouraged. Seats fill up quickly!

Flexible payment options available. Learn more.