Postgraduate Diploma in Digital Business (E-Learning)

15 cohorts & over 2500 students enrolled

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Course Dates

STARTS ON

June 30, 2022

Course Duration

DURATION

9 months, online
4-6 hours per week

Course Fee

PROGRAM FEE

US$3,000 US$50 application fee

Course Information Flexible payment available

Applications close on June 28, 2022

In collaboration with

In collaboration with MIT Sloan & Columbia Business School

The course includes live Q&A with David Rogers, Faculty of Executive Education, Columbia Business School

Why Enroll for PG Diploma in Digital Business (E-Learning)?

Throughout the 21st-century, business leaders have witnessed an unprecedented surge in e-commerce and accelerated digital transformation and technologies. These technologies enable companies with faster and more sophisticated ways of delivering value to their customers while operating in a crowded marketplace, from banking and finance to IT services and products to consulting and beyond. But to navigate the digital space successfully, businesses must shift their strategic thinking, including how they interact with customers, interpret data, and innovate to stay ahead of the competition.

The Postgraduate Diploma in Digital Business (E-Learning), in collaboration with MIT Sloan and Columbia Business School Executive Education, can provide you with the skills you need to successfully transform your business to function in the digital age, whether you are looking to grow within your current industry role or are making a career transition.

The average Teacher-Student ratio in the program is 1:300.

84%

of executives say that new business opportunities have emerged as their companies make digital transformations.

Source: HBR, 2020

75%

of business leaders will leverage digital platforms to adapt to new markets and industries by 2025.

Source: IDC, 2020

75%

of practitioners have observed a surge in existing customers using digital channels.

Source: Adobe Digital Trends Report, 2022

What will this program do for you?

  • Innovate strategies to adapt and streamline their operations in the digital age.
  • Develop advanced skills in digital business and marketing.
  • Understand and evaluate digital business models.
  • Boost your Digital Quotient and lead your organization.
  • Embrace innovation and experimentation.
  • Understand the foundation and tools for digital marketing & strategy.
  • Translate the Lean Startup to Large-Scale Innovative Enterprise.
  • Prepare for the Near Future of Marketing.
  • Implement strategies and measure your digital marketing success.

Your Learning Journey

310 Video Lectures

310 Video Lectures

29 Assignments

29 Assignments

24 Discussions

24 Discussions

10 Live Online Teaching Sessions

10 Live Online Teaching Sessions

8 Case Studies

8 Case Studies

2 Simulations

2 Simulations

1 Capstone Project

1 Capstone Project

Syllabus

  • Take a look at the five domains of digital transformation and seven principles of experimentation; leverage core customer behaviors for personalization; identify market opportunities for competitive differentiation; develop an innovative, sustainable disruptive business model; understand the importance of A/B testing marketing collateral; and how to use big data to create value.

  • Develop strategies to effectively launch, grow, and govern your digital platform; leverage open innovation for optimized value capture; and apply platform strategies to create network effects and gain a sustainable competitive advantage.

  • Get a step-by-step guide to structuring a digital marketing plan, explore David Roger's five strategies for customer networks, master the latest social media best practices, and learn how to accurately analyze and measure marketing ROI.

  • In the capstone assignment, learners will have the opportunity to work in a group on a digital business challenge or idea decided by them. They will apply all the strategies and frameworks that they learn in the diploma.

Participant Speak

Robert Steenekamp

"I have learned concepts which I was not familiar with, the word of digital being rich and full of excitement, creating massive scope for businesses to grow."

— Robert Steenekamp, Divisional Executive: Client Coverage at Nedbank Corporate and Investment Banking, South Africa

Kurien Varughese

"The knowledge that I acquired in this diploma has enriched my knowledge in digital business and I was able to support my organization in its digital initiatives."

— Kurien Varughese, Consultant - IT Development at Burgan Bank, Kuwait

Mar Ortega

"I would like to express my deep gratitude to Professor David Rogers for making us to "stop thinking about the bee and focus on the hive". I am also very thankful to Geoffrey Parker, for his extraordinary work in Platform Business Models."

— Mar Ortega, Global Tender Excellence Director at Merck Group, Germany

Read about our participants' learning experience on LinkedIn

(These are LinkedIn posts & will require you to log in to LinkedIn to see them).

Certifications Included in the Program:

  • Google Analytics for Beginners Certification
  • Google Adwords
  • Hubspot Content Marketing Certification
  • HubSpot Social Media Certification

Industry Examples

Khan Academy

Khan Academy

How did Khan Academy build a whole new business model by understanding customer needs?

Walmart

Walmart

How is Walmart using customer behavior research to rethink its in-store mobile app?

Apple

Apple

How did Apple become one of the most profitable public companies in the world?

Netflix

Netflix

How did Netflix disrupt the traditional movie-watching experience by analyzing consumer behavior preferences to drive recommendations?

Google

Google

How did Google maneuver Apple's disruptive business model?

Quickbooks

Quickbooks

To what extent should Intuit pursue platform strategies for Quick Books—its small business accounting software?

Doritos

Doritos

Did you know that the Doritos Super Bowl ads are made by consumers? And that they are the most talked about and the most effective?

Skoda

Skoda

Bullying your customers doesn’t work. Skoda learned this the hard way.

British Airways

British Airways

How British Airways used customer data to leverage it as a core asset to drive more value for its business?

Other examples include: Microsoft HealthVault, The New York Times, Makarov, Tesla, Warby Parker, Wren Kitchens, Coca Cola, Nokia, SAP.

Program Faculty

Faculty Member Geoffrey Parker

Geoffrey Parker

Director, Master of Engineering Management Program, Dartmouth College. Professor of Engineering, Thayer School of Engineering, Dartmouth College

Geoffrey Parker is a Professor of Engineering and Director for the Masters of Engineering Management Program at Dartmouth's Thayer School of Engineering. He is a research fellow and visiting scholar at MIT’s Initiative for the Digital Economy. His work focuses on distributed innovation, energy markets, and the economics of information.

Faculty Member David Rogers

David Rogers

Faculty of Executive Education, Columbia Business School

David Rogers advises global companies such as Google, GE, Toyota, Visa, China Eastern Airlines, Kohler, and Macmillan on digital strategy. He has led strategic workshops for executives at hundreds of companies in 64 countries and is the founder of the BRITE (brands, innovation, and technology) conference.

Learn With Simulations

Search Engine Marketing (SEM) Simulation


The SEM simulation will give you the opportunity to run an advertising campaign with a limited budget, improve your SEM efforts, optimize your landing pages, master the art of email campaigns, and identify key performance indicators to successfully launch your digital strategy:

  • Learn to write targeted ads: Learn and test different promotional strategies to create compelling advertisements through organized advertising groups and campaigns to help increase conversions.
  • Perform strategic keyword research: Evaluate keywords and learn to recognize different market segments and buyer intent by keywords. The keyword research dashboard uses data from Google® Keyword Planner Tool, which brings this simulation to life.
  • Create high-converting landing pages: Learn landing-page effectiveness while striving to increase optimal performance. Learn how to quickly create keyword-targeted landing pages to drive web traffic.
  • Identify how to measure key performance indicators: Improve your Search Engine Marketing (SEM) efforts by identifying which key performance indicators to measure and improve.
  • Master e-mail marketing: Learn how to write copy for effective campaigns by getting familiar with the vocabulary and metrics of a successful email campaign.
SEM simulation

Social Media Simulation


The Social Media Simulation will provide you exposure to social media marketing by mimicking the real-world advertising buying experience of Facebook, Twitter, Instagram, Pinterest, LinkedIn, and YouTube:

  • Learn to perform demographic targeting: Identify and analyze which types of content on which platforms resonate better in different demographics.
  • Identify social media content promotion strategies: Learn different promotion strategies such as earned, owned, and paid social media marketing. Learn to improve reach by analyzing various forms of media and different targeting strategies.
  • Maximize your advertising budget: Learn how to manage your social media marketing budget to place competitive bids that drive clicks, shares, likes and comments.
  • Learn the art of content scheduling: Analyze data points to post your social media content at optimal times.
Social Media simulation

Certificate

Certificate

Upon successful completion of the program, you will be awarded a certificate by Emeritus, in collaboration with MIT Sloan and Columbia Business School Executive Education.

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Pre-admission Requirements

Applicants must be at least 21 years of age and will be required to submit:

  • A completed application form
  • Minimal educational requirement of a Bachelor Degree certificate or official transcript in any discipline
  • An updated CV/resume

ENGLISH LANGUAGE PROFICIENCY REQUIREMENT

All candidates who have received their bachelor’s or other degree or diploma from an education institution where English is NOT the primary language of instruction are required to demonstrate English language proficiency through ANY ONE of the following methods

  • Obtain a TOEFL minimum score of 550 for the paper based test or its equivalent
  • Obtain an IELTS minimum score of 6.0
  • Obtain a Pearson Versant Test minimum score of 59
  • Obtain a Certificate of Completion for a Certificate course offered by Emeritus
  • Submit a document which shows that the candidate has, for the last 24 months or more, worked in ANY ONE of these countries: Antigua and Barbuda, Australia, The Bahamas, Barbados, Belize, Canada, Dominica, Grenada, Guyana, India, Ireland, Jamaica, New Zealand, Singapore, South Africa, St Kitts and Nevis, St Lucia, St Vincent and the Grenadines, Trinidad and Tobago, United Kingdom, United States of America
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Early registrations are encouraged. Seats fill up quickly!

Flexible payment options available. Learn more.