The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events Specialist
15 cohorts & over 2500 students enrolled
Download Brochure
TBD
9 months, online
4-6 hours per week
Participants report that enrolling in a program with colleagues fosters collaborative learning and amplifies their impact.
Please provide your details to get more information about the group-enrollment pricing.
The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events Specialist
The program includes live Q&A with Professor David Rogers,
Faculty of Executive Education, Columbia Business School
Throughout the 21st-century, business leaders have witnessed an unprecedented surge in e-commerce and accelerated digital transformation and technologies. These technologies enable companies with faster and more sophisticated ways of delivering value to their customers while operating in a crowded marketplace, from banking and finance to IT services and products to consulting and beyond. But to navigate the digital space successfully, businesses must shift their strategic thinking, including how they interact with customers, interpret data, and innovate to stay ahead of the competition.
The Postgraduate Diploma in Digital Business (E-Learning), in collaboration with MIT Sloan and Columbia Business School Executive Education, can provide you with the skills you need to successfully transform your business to function in the digital age, whether you are looking to grow within your current industry role or are making a career transition.
The average Teacher-Student ratio in the program is 1:300.
of senior executives believe that digital transformation will be critical for business growth in 2022.
is the estimated global spending on digital transformation in 2022.
of businesses saw the emergence of new customer journeys over the past 18 months.
310 Video Lectures
29 Assignments
24 Discussions
20 Live Contact Hours with Program Leader
8 Case Studies
2 Simulations
1 Capstone Project
Take a look at the five domains of digital transformation and seven principles of experimentation; leverage core customer behaviors for personalization; identify market opportunities for competitive differentiation; develop an innovative, sustainable disruptive business model; understand the importance of A/B testing marketing collateral; and how to use big data to create value.
Develop strategies to effectively launch, grow, and govern your digital platform; leverage open innovation for optimized value capture; and apply platform strategies to create network effects and gain a sustainable competitive advantage.
Get a step-by-step guide to structuring a digital marketing plan, explore David Roger's five strategies for customer networks, master the latest social media best practices, and learn how to accurately analyze and measure marketing ROI.
A major highlight of the program is the Capstone project where participants work in teams to develop a digital business challenge or a start-up idea. You will apply all of the strategies, frameworks and tools learned during the diploma on a practical transformational work of significance.
Over the last 2 months, teams build a substantial business case in 4 parts, with a roadmap for execution, supervised by program experts.
Teams also receive relevant consultations, feedback and support along the way, to correct and improve their case.
Team members may be from different industries, with varied experiences (typically 15-25 years) thus enriching your learning process.
— Robert Steenekamp, Divisional Executive: Client Coverage at Nedbank Corporate and Investment Banking, South Africa
— Kurien Varughese, Consultant - IT Development at Burgan Bank, Kuwait
— Mar Ortega, Global Tender Excellence Director at Merck Group, Germany
Read about our participants' learning experience on LinkedIn
(These are LinkedIn posts & will require you to log in to LinkedIn to see them).
How did Khan Academy build a whole new business model by understanding customer needs?
How is Walmart using customer behavior research to rethink its in-store mobile app?
How did Apple become one of the most profitable public companies in the world?
How did Netflix disrupt the traditional movie-watching experience by analyzing consumer behavior preferences to drive recommendations?
How did Google maneuver Apple's disruptive business model?
Did you know that the Doritos Super Bowl ads are made by consumers? And that they are the most talked about and the most effective?
Bullying your customers doesn’t work. Skoda learned this the hard way.
How British Airways used customer data to leverage it as a core asset to drive more value for its business?
Other examples include: Microsoft HealthVault, The New York Times, Makarov, Tesla, Warby Parker, Wren Kitchens, Coca Cola, Nokia, SAP.
Professor Geoffrey Parker
Professor David Rogers
The SEM simulation will give you the opportunity to run an advertising campaign with a given budget, improve your SEM knowledge and skills, optimize landing pages, master the art of email campaigns, and identify key performance indicators to successfully launch your digital strategy:
Write targeted ads: Test and learn different promotional strategies to create compelling advertisements through organized advertising groups and campaigns to help increase conversions.
Perform strategic SEO research: Evaluate keywords and learn to recognize different market segments and buyer intent. The keyword research dashboard uses data from Google® Keyword Planner Tool, which brings this simulation to life.
Write high-converting landing pages: Learn landing-page effectiveness while striving to convert leads to customers. Learn how to create keyword-targeted landing pages to drive web traffic.
Identify how to measure KPI (Key Performance Indicators): Improve your SEM (Search Engine Marketing) efforts by measuring and improving KPIs such as ROI, revenue and conversion.
Master e-mail marketing: Write an effective campaign by getting familiar with the vocabulary and metrics of a successful email campaign.
The Social Media Simulation will provide you exposure to social media marketing by mimicking the real-world advertising buying experience of Facebook, Twitter, Instagram, Pinterest, LinkedIn, and YouTube:
Perform persona targeting: Identify and analyze which types of content on which platforms resonate better with different audiences.
Practice social media content promotion strategies: Learn to grow your followers organically or by using promotional strategies such as paid, owned and earned. Analyse data and improve reach by using various forms of media and different targeting strategies.
Maximize your advertising budget: Manage your social media marketing budget and put in place strategies that drive clicks, shares, likes and comments.
Learn the art of content scheduling: Analyze data points to post your social media content at optimal times
Upon successful completion of the program, you will be awarded a certificate by Emeritus, in collaboration with MIT Sloan and Columbia Business School Executive Education.
Download BrochureApplicants must be at least 21 years of age and will be required to submit:
ENGLISH LANGUAGE PROFICIENCY REQUIREMENT
All candidates who have received their bachelor’s or other degree or diploma from an education institution where English is NOT the primary language of instruction are required to demonstrate English language proficiency through ANY ONE of the following methods