EXECUTIVE EDUCATION

Postgraduate Diploma in Digital Business

◉ Strategies ◉ Platforms ◉ Tools

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Course Dates

STARTS ON

May 20, 2021

Course Duration

DURATION

9 months, online
4-6 hours per week

Course Duration

PROGRAM FEE

US$3,000

Course Information Flexible payment available

Apply before April 20, 2021 and avail an early bird tuition assistance of US$400. Use code DIP400EBTA during payment.

In collaboration with

In collaboration with MIT Sloan & Columbia Business School

The course includes live Q&A with David Rogers, Faculty of Executive Education, Columbia Business School

Why Enroll for PG Diploma in Digital Business?

Whether you are an experienced industry professional or are transitioning to a new field or endeavor, having the knowledge you need to guide your business through the process of digital transformation is key. This knowledge includes strategically shifting your approach toward your customers and competition, identifying valuable data to drive your decision-making, and implementing innovative and effective strategies. Our students come from an array of business sectors, ranging from banking and finance to IT services and products to consulting and more.

This nine-month online program offers a variety of robust resources for you to learn from, including video lectures, simulations, business models, case studies, and the digital strategies that have guided some of the most successful companies of today.

  • Learn from the faculty of world renowned universities
  • Learn from real-world examples & case studies
  • Understand the drivers that impact digital business
  • Engage with a global peer group
  • Access to webinars from industry experts

25.1 Bn

Spending for marketing automation tools is expected to reach $25.1 billion annually by 2023.

SOURCE: Forrester

70%

of companies either have a digital transformation strategy in place or are working on one.

SOURCE: Zdnet

90%

of companies regard digital transformation important for their business strategy.

SOURCE: IDT-Survey

Your Learning Journey

310 Video Lectures

310 Video Lectures

29 Assignments

29 Assignments

24 Discussions

24 Discussions

10 Live Online Teaching Sessions

10 Live Online Teaching Sessions

8 Case Studies

8 Case Studies

2 Simulations

2 Simulations

1 Capstone Project

1 Capstone Project

Syllabus

    • The Five Domains of Digital Transformation - A Holistic Framework
    • From Mass Marketing to Customer Networks and New Path to Purchase
    • Five Core Behaviors of Customers in the Digital World
    • Platform overview
    • Coopetition, Dis/intermediation, and Asymmetric Competitors
    • Building Data as a Strategic Asset for Your Business
    • Big Data at Work: New Data, New Tools, and Templates of Value
    • Innovation Through Experimentation: AB Test and Minimum Viable Products
    • Translating the Lean Startup to Enterprise Scale Innovation
    • Adapting Your Value Proposition
    • Mastering Disruptive Business Models
    • Surviving Disruption: Six Incumbent Responses to a Disruptive Challenger
    • Leadership and the Customer Value Imperative
    • Digital Transformation: From Products to Platforms; Network Effects
    • Digital Transformation Concepts: Markets, Environment, and Structure
    • Designing Your Digital Business Model for Success
    • Launching and Growing a Digital Platform
    • Leveraging Open Innovation
    • Governing Your Digital Platform
    • Strategy and Competition in the Digital Age
    • The Five-Step Process of Planning and Executing Your Digital Marketing Strategy
    • (Overview) + Access Strategy
    • Engage Strategy
    • Customize Strategy
    • Connect Strategy
    • Collaborate Strategy
    • Digital Advertising Mix - Key Channels and Principles
    • Best Practices from Brands on Social Networks
    • Lessons From Brand Failures in Social Media
    • Making Digital Matter - Metrics, ROI, and Agile Modelling
    • Organizational Challenges of Digital Marketing
    • Six Faces of the Near Future of Marketing
  • In the capstone assignment, learners will have the opportunity to work in a group on a digital business challenge or idea decided by them. They will apply all the strategies and frameworks that they learn in the diploma.

Participant Speak

Gregory Allen

Thanks for the wonderful course and for the friends I made. It has helped refocus my efforts on life long learning.

— Gregory Allen, IT Director EMEA at Reliance Worldwide Corporation

Rola Khoury

The capstone project was a great learning experience. I will be able to advise start-ups based on my learnings.

— Rola Khoury, Services Integration Lead, IBM

Einas Khairy

I am a strategy expert, but the simulation exposed me to practical experiences, and helped be become a hands-on strategist.

— Einas Khairy, Qatar Tourism Authority

Read about our participants' learning experience on LinkedIn

(These are LinkedIn posts & will require you to log in to LinkedIn to see them).

Certifications Included in the Program:

  • Google Analytics for Beginners Certification
  • Google Adwords
  • Hubspot Content Marketing Certification
  • HubSpot Social Media Certification

Industry Examples

Khan Academy

Khan Academy

How did Khan Academy build a whole new business model by understanding customer needs?

Walmart

Walmart

How is Walmart using customer behavior research to rethink its in-store mobile app?

Apple

Apple

How did Apple become one of the most profitable public companies in the world?

Netflix

Netflix

How did Netflix disrupt the traditional movie-watching experience by analyzing consumer behavior and preferences to drive recommendations?

Google

Google

How did Google maneuver Apple's disruptive business model?

Quickbooks

Quickbooks

To what extent should Intuit pursue platform strategies for Quick Books—its small business accounting software?

Doritos

Doritos

Did you know that the Doritos Super Bowl ads are made by consumers? And that they are the most talked about and the most effective?

Skoda

Skoda

Bullying your customers doesn’t work. Skoda learned this the hard way.

British Airways

British Airways

How British Airways used customer data to leverage it as a core asset to drive more value for its business?

Other Industry Examples Include: Microsoft HealthVault, The New York Times, Makarov, Tesla, Warby Parker, Wren Kitchens, Coca Cola, Nokia, SAP.

Program Faculty

Faculty Member Geoffrey Parker

Geoffrey Parker

Director, Master of Engineering Management Program, Dartmouth College Professor of Engineering, Thayer School of Engineering, Dartmouth College

Faculty Member David Rogers

David Rogers

Faculty of Executive Education, Columbia Business School

Course Leaders & Industry Experts

During the program, participants will also learn from Course Leaders, who are experts in their domain & aim at shaping the participants’ experience, stimulate learning, and provide subject matter expertise in real-time. In addition to the Course Leaders, industry experts from the digital world share their knowledge and experience through periodic guest lectures.

Learn With Simulations

The SEM simulation will give you the opportunity to run an advertising campaign with a limited budget, improve your SEM efforts, optimize your landing pages, master the art of email campaigns, and identify key performance indicators to successfully launch your digital strategy:

  • Learn to write targeted ads: Learn and test different promotional strategies to create compelling advertisements through organized advertising groups and campaigns to help increase conversions.
  • Perform strategic keyword research: Evaluate keywords and learn to recognize the different market segments and buyer intent by keywords. The keyword research dashboard uses data from Google® Keyword Planner Tool, which brings this simulation to life.
  • Create high converting landing pages: Learn landing page effectiveness while striving to increase optimal performance. Learn how to quickly create keyword targeted landing pages to drive web traffic.
  • Identify how to measure key performance indicators: Improve your Search Engine Marketing (SEM) efforts by identifying which key performance indicators to measure and improve.
  • Master email marketing: Lean how to write copy for effective campaigns by getting familiar with the vocabulary and metrics of a successful email campaign.
SEM simulation

The Social Media simulation will provide you exposure to social media marketing by mimicking the real-world social media advertising buying experience of Facebook, Twitter, Instagram, Pinterest, LinkedIn, and YouTube:

  • Learn to perform demographic targeting: Identify and analyze which types of content on which platforms resonate better amongst different demographics.
  • Identify social media content promotion strategies: Learn different promotion strategies such as earned, owned, and paid social media marketing. Learn to improve reach by analyzing various forms of media and different targeting strategies.
  • Maximize your advertising budgeting: Learn how to manage your social media marketing budget to allow you to place competitive bids to drive clicks, shares, likes and comments. Learn the art of content scheduling: Analyze data points and schedule out your social media posts to go live at optimal times.
Social Media simulation

Certificate

Example image of certificate that will be awarded after successful completion of this program

Certificate

Upon successful completion of the program, participants will be awarded a verified digital certificate by Emeritus Institute of Management, in collaboration with MIT Sloan & Columbia Business School Executive Education.

Download Brochure

Representative Companies

Participants in the online PG Diploma in Digital Business program have been employees of companies including:

  • Tata Consultancy Services
  • IBM
  • Standard Chartered Bank
  • Unilever
  • Honeywell
  • Johnson & Johnson
  • Adidas
  • Merck
  • Coty
  • Accenture
  • Mastercard
  • Philip Morris International
  • Schlumberger
  • The Coca Cola Company
  • KPMG
  • Cognizant
  • Ericsson
  • Infosys Limited
  • General Electric
  • Borealis AG
  • Syngenta

Emeritus Network Benefits

On successful completion of this program, join a community of learners on the Emeritus Network. The Emeritus Network is your platform to connect to a global network of individuals. Benefits of the Emeritus Network include:

  • Tuition Assistance
  • Global network that includes over 400 CEOs, presidents, vice presidents, directors, founders, and managing directors
  • Start-up corner to help connect, collaborate, raise capital, invest, or identify talent
Apply Now

Early registrations are encouraged. Seats fill up quickly!

Flexible payment options available. Learn more.